Having first wowed the crowds in 2012’s Men’s Fashion Week, with a show of sheer extravagance, Moderne Creation München (MCM) will be back this year at Fashion Week 2013.
Complementing what will no doubt be another show stopping performance; MCM is also set to open its first flagship store in South East Asia at The Shoppes at Marina Bay Sands.
MCM, a German luxury apparels brand, now owned by Korean, Ms. Kim Sung-Joo, is favoured by celebrities such as Justin Bieber, Beyonce and Lady Gaga. Their iconic monogram, first seen here in 2012, is gaining popularity in Singapore. If their show last year, a large scale performance with dances, celebrities such as Sung Hoon and Daniel Henney, and an outpour of gold confetti, was anything to go by, their showing this year will only be bigger and better.
Set to open by October 2013, MCM’s first flagship store in Singapore will be its first foray into South East Asia. The shop, situated at The Shoppes at Marina Bay Sands, will stock the brand’s iconic monogrammed backpacks, shoes, accessories and other apparel.
With its increasing prominence and street-cred, we have no doubt that the MCM show this year and their store will cement their position as one of the most exciting and fastest growing luxury brands in the region. We can’t wait to see what they have lined up for us.