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RAIN-ing at MCM Singapore

Published on 1 October 2013

South Korean pop sensation, Jung Ji-Hoon, better known by his stage name, Rain, will be gracing our shores this October for Fashion Week 2013.

With a unique proposition of combining fashion, celebrities and performers, FIDé Fashion Weeks is proud to have one of Asia’s biggest pop icons attending the event.

Rain will be coming to Singapore to attend the opening of the Mode Creation Munich (MCM) store in The Shoppes at Marina Bay Sands. The flagship store in Singapore will be the brand’s first foray into South East Asia. MCM, taken over by South Korean entrepreneur and businesswoman, Mrs Kim Sung-Joo in 2005, has seen its popularity growing immensely. Having been named Times “100 Most Influential People Who Shape Our World” and People’s list of “Most Beautiful People in The World”, the singer, songwriter, and actor is best known for his show stopping concerts featuring acoustics, R&B, hip-hop, and high octane dances. He has also starred in several Hollywood movies such as “Speed Racer” and “Ninja Assassin”, the latter leading him to become the first Korean to win an MTV award.

Having fronted MCM’s campaign for luxury travel, Rain is an avid fan of the brand, often seen touting its iconic monogrammed backpack and clothes. Both Rain and MCM are amongst South Korea’s most popular and renowned icons, and their close relations further reiterates the symbiotic relationship between music and fashion. MCM backpacks have also been seen on international singing sensations such as Rihanna, Chris Brown and Justin Bieber.

In what is one of his first high-profile public appearance since his release from military service in July 2013, we believe that the talented performer has many more events planned in the months ahead. To commemorate this milestone, FIDé Fashion Weeks will be giving out an MCM backpack signed by Rain. Stay tuned to find out how you can stand a chance to be our lucky winner.